Smartphone – Microsoft Comments on Joining forces with Nokia

By now you’ve likely heard about the announcement of our partnership with Nokia. I’m incredibly excited about its long-term potential and how it could enable us to innovate, differentiate, and combine strengths to build a new global ecosystem that creates opportunities beyond anything that currently exists today. We’re creating an entirely new ecosystem of possibilities for developers. For our part, Microsoft is first and foremost a platform company which means that nearly everything we do begins and ends with the developer community in mind. This deal is no exception. I want to share with you what I think this alliance means for Windows Phone developers.

In simplest terms, this alliance can dramatically increase the customer base for Windows Phones, and, by extension, your apps and games. This equates to both a larger and more localized consumer market for apps and games on handsets, as well as an acceleration of innovation in back-end services and core infrastructure. For example, Nokia already has strong relationships with operators in more than 190 markets. Nokia also manages an application marketplace that delivers 4 million downloads per day; a channel that will complement the existing Windows Phone Marketplace experience to bring Windows Phone developers and Nokia customers together. We will have more details to share about the marketplace strategy in the future, but our intent is to build upon the best of what both companies offer today.

READ THE ENTIRE POST @ Microsoft BLOG – What the Nokia Deal Means for Microsoft Developers

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Filed under Cell Phone, Microsoft, Microsoft Phone 7, Nokia, Smartphone, Windows Phone 7

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