Again – not specific to the K12 Tech community, but for sure it will affect you moving forword.
I am sure my family and I are very similar to anyone else that currently has a DVR! These things are great, who has time to watch shows when they are on the networks…. Not sure about you but we are busy and not that I watch too many shows, but without the DVR I would not be able to watch most!
Something else that I am sure we all do is fast forward through the commercials just like we did with the VCR – though a little slower. Well when you think about – the commercials are paying for those shows and anyone with a DVR are not watching them and it’s a lot of us. Both the networks and advertisers know this and want to change this behaviour if they can.
I have heard from a few people including my daughter that a GLEE episode was scheduled to record, but ended up not being recorded – which made no sense till I heard it from a few other people?? Makes you wonder if they have that control over the DVR?
Ultimately the Networks want to push you to ON-Demand and take fast forward control away from you so you cannot skip the commercials and I am sure over time that is what will happen.
FULL ARTICLE – TV networks want to get rid of the DVR
- No more skipping ads? Networks will look to video-on-demand to replace DVRs (latimesblogs.latimes.com)
- Networks Seek To Remove Commercial Skipping Ability From TV Viewers (tvbythenumbers.com)